Which famous slogan coined by Wieden+Kennedy for Nike in 1988 was inspired by the final words of convicted murderer Gary Gilmore before his execution?

Test your knowledge about one of the most linguistically influential advertising campaigns in history! This language-focused trivia explores how clever wordplay and linguistic innovation in commercials can permanently alter our vocabulary and communication patterns. Even decades later, some advertising slogans become so embedded in our cultural lexicon that we forget their commercial origins.

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• Just Do It
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