Which film franchise generated over $1 billion in consumer product sales in 2019, setting a record for the most successful brand collaboration strategy in film history?

Major film studios are constantly seeking innovative brand partnerships to enhance marketing reach and create additional revenue streams. These collaborations can range from product placements to themed merchandise and experiential marketing campaigns. Test your knowledge about how Hollywood leverages strategic brand partnerships to promote blockbuster releases and build franchise value across multiple consumer touchpoints.

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Marvel Cinematic Universe (Avengers: Endgame)
Star Wars (The Rise of Skywalker)
Jurassic World
Fast & Furious