Which innovative retail technology was first adopted by major Broadway theaters in 2018 that revolutionized ticket sales and is credited with increasing average ticket revenue by 14%?

The performing arts industry has undergone significant technological transformations in recent years, particularly in how venues market shows and engage with audiences. From dynamic pricing algorithms to immersive digital experiences, technology has changed how theaters operate behind the scenes. Test your knowledge about the intersection of performing arts and retail technology with this challenging trivia question!

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AI-powered dynamic pricing that adjusts ticket costs based on real-time demand, historical data, and even weather forecasts
Blockchain-based ticketing systems that eliminated scalping by creating unique, non-transferable digital tickets
Augmented reality previews that let potential ticket buyers experience a 3-minute sample of shows before purchasing
Subscription-based 'theater memberships' with Netflix-style unlimited attendance options for weekday performances