Which Broadway musical first pioneered the use of dynamic pricing (similar to airline tickets), leading to record-breaking revenue and a model now used throughout the industry?

In the performing arts world, hit productions can transform not just culture but also business models. The theater industry has evolved its marketing and brand strategies significantly in recent decades, embracing digital transformation while honoring traditional elements that audiences love. This trivia tests your knowledge of a groundbreaking marketing success story that changed how Broadway productions approach brand identity and audience engagement.

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Hamilton (2015)
Wicked (2003)
The Book of Mormon (2011)
The Producers (2001)