Which literary brand mascot was created in 1971 by artist Terry Ackland-Snow and has been described as 'probably the most recognized character in bookselling'?

Brand mascots have become iconic symbols in the literary world, representing publishing houses, bookstore chains, and literary products. These characters often embody the values and identity of their brands while creating memorable connections with readers. Test your knowledge of the literary business world with this challenging question about a famous mascot that has shaped the identity of a major player in the book industry.

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Penguin Books' Penguin
Waterstones' Owl
Mr. Bookworm of Barnes & Noble
The Gruffalo from Pan Macmillan