Which major transportation company dramatically changed its brand color scheme in 2018, moving from a black and white logo to a multicolored gradient design?

Brand colors play a crucial role in transportation companies' identity and recognition. They influence consumer perception, create emotional connections, and help distinguish companies in a competitive market. From airlines to ride-sharing services, color choices are strategic decisions that often have fascinating histories and rationales behind them. Test your knowledge of how these iconic transportation brands have evolved their visual identities over time.

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Uber
Lyft
American Airlines
Virgin Trains