Which traditional craft product experienced a revolutionary marketing transformation when its producers shifted from selling it as a 'souvenir item' to positioning it as a 'luxury heritage piece' in 2015?

In the world of cultural traditions and heritage preservation, marketing innovations have played a crucial role in keeping ancient practices relevant in modern markets. This trivia question explores a groundbreaking marketing strategy that transformed how traditional cultural products are perceived and consumed globally. Test your knowledge about significant marketing pivots that helped traditional crafts gain international recognition!

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Moroccan Argan Oil (rebranded as an exclusive beauty elixir with traditional Berber production methods highlighted)
Indian Pashmina Shawls (marketed with QR codes linking to artisan stories)
Japanese Washi Paper (repositioned with contemporary artist collaborations)
Mexican Talavera Pottery (rebranded with celebrity chef partnerships)