Which presidential campaign was the first to leverage microtargeting techniques to identify and message specific voter groups based on consumer data and purchasing habits?

Political campaigns have evolved dramatically in how they reach and persuade voters. From traditional newspaper ads to sophisticated digital targeting, the advertising techniques used by presidential candidates have shaped American democracy. This trivia focuses on a revolutionary moment in political advertising that changed how campaigns connect with citizens. Test your knowledge of the intersection between politics and advertising innovation!

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign