Which celebrity strategically rebranded themselves by legally changing their name to a symbol in 1993 as a protest against their record label, creating one of the most iconic brand identity shifts in entertainment history?

In the world of famous people and personal branding, celebrities often employ sophisticated brand strategies to build, maintain, and monetize their public personas. From carefully crafted social media presences to strategic endorsement deals, the brand strategy behind famous individuals can be as complex as that of major corporations. Test your knowledge of how celebrities have leveraged strategic brand positioning to create lasting influence and value.

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Prince (later known as 'The Artist Formerly Known as Prince')
Madonna
David Bowie
Cher