Which innovative supply chain model did Radiohead pioneer in 2007 that dramatically changed how artists could distribute music directly to fans?

The music industry's supply chain has undergone dramatic transformations over the past decades, from physical media dominating sales to today's streaming-first landscape. This shift has completely reorganized how music reaches consumers and how artists distribute their work. Test your knowledge about this fascinating evolution that has disrupted traditional music business models and created new opportunities and challenges for everyone in the industry.

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The 'pay-what-you-want' direct download model for their album 'In Rainbows,' bypassing traditional distribution channels
The first artist-owned streaming platform that charged monthly subscriptions with proceeds going directly to featured musicians
A blockchain-based distribution system that automatically paid collaborators their share when tracks were purchased
A vinyl-only release strategy that revitalized physical media by limiting digital availability for six months