Which architectural firm first pioneered the use of augmented reality (AR) in their digital marketing to allow potential clients to visualize building designs in real-world settings?

In the competitive world of architecture, digital marketing has transformed how firms showcase their designs and connect with clients. From immersive virtual reality experiences to social media campaigns highlighting sustainable building practices, architectural firms are embracing innovative digital strategies. Test your knowledge about a groundbreaking digital marketing approach that revolutionized architectural client engagement.

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Foster + Partners in 2013 with their 'City Reality' app
Gensler with their 2014 'GenslerOn' interactive platform
Zaha Hadid Architects with their 2012 'ZHVR' experience
SOM (Skidmore, Owings & Merrill) with their 2015 'Urban Vision' technology