Which sports retailer CEO pioneered the concept of 'experiential retail' by introducing in-store basketball courts, rock climbing walls, and running tracks to test products before purchase?

The sports retail landscape has been transformed by visionary CEOs who have implemented groundbreaking strategies and technologies. These leaders have revolutionized how sports products are marketed, sold, and experienced by consumers. Test your knowledge about one of the most influential figures who changed the game in sports retail through innovative approaches to the customer experience.

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Dick Johnson (Foot Locker)
Sally Jewell (REI)
Edward Stack (Dick's Sporting Goods)
Kevin Plank (Under Armour)