Which pharmaceutical company pioneered direct-to-consumer (DTC) advertising in the US with their 1997 television campaign for an allergy medication, fundamentally changing medical marketing?

The pharmaceutical and medical device industries have created some of the most innovative advertising campaigns to communicate complex health information to both healthcare providers and patients. These campaigns often need to balance regulatory requirements with effective messaging. Test your knowledge about a groundbreaking medical advertising campaign that changed how pharmaceutical products are marketed to the public.

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Schering-Plough with Claritin (loratadine)
Pfizer with Viagra (sildenafil)
Eli Lilly with Prozac (fluoxetine)
Johnson & Johnson with Tylenol (acetaminophen)