Which pioneering architectural firm first implemented fully interactive virtual reality (VR) retail spaces that allowed customers to shop in virtual stores modeled after their physical locations?

The way we experience retail spaces has evolved dramatically through architectural innovation. From traditional storefronts to immersive brand environments, architects have shaped how consumers interact with products and brands. This poll explores how virtual reality is transforming architectural approaches to retail spaces, allowing customers to experience designs before they're built and creating new forms of shopping experiences.

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Zaha Hadid Architects with their 'Fluid Retail' concept for Selfridges London
Gensler with their 'Virtual Commerce' platform for Macy's in 2018
Foster + Partners with their 'Apple Reality' experience in collaboration with Apple
OMA/Rem Koolhaas with the 'Prada Transformer' virtual shopping experience