Which innovative film marketing campaign is credited with pioneering the modern movie franchise model and revolutionizing how blockbusters are launched?

In the competitive world of film and television, marketing strategies can make or break a release. Some campaigns have become legendary for their innovation and impact on box office success. This trivia tests your knowledge of groundbreaking product launches and marketing campaigns that transformed how movies are promoted to audiences worldwide. Can you identify which revolutionary marketing approach changed the film industry forever?

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The Blair Witch Project's viral internet campaign that made viewers believe the found footage was real
Jaws' unprecedented national television advertising blitz and wide release strategy in 1975
The Matrix's 'What is the Matrix?' cryptic online mystery campaign
Deadpool's fourth-wall-breaking character-driven social media marketing