Which of these famous sports marketing campaigns was the first to use the strategy of signing an individual athlete to a major endorsement deal that included a signature product line?

Test your knowledge of influential sports marketing campaigns that revolutionized how athletic brands connect with consumers. In the competitive world of sports retail, certain campaigns have transcended mere advertising to become cultural phenomena, reshaping brand loyalty and consumer engagement strategies. Can you identify which groundbreaking campaign truly changed the game?

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Nike's 'Air Jordan' with Michael Jordan (1984)
Reebok's 'Pump' with Dominique Wilkins (1989)
Adidas's 'Impossible Is Nothing' with Muhammad Ali (2004)
Under Armour's 'I Will' with Stephen Curry (2013)