Which scientific instrument company famously changed its primary brand color from red to blue in 2018 after research showed the new color increased customer perception of precision by 37%?

In the scientific world, corporate branding is often overlooked, but colors are carefully selected based on psychological research and scientific principles. This poll explores how a major scientific equipment company used color psychology and scientific principles to rebrand their visual identity, ultimately affecting customer perception and market positioning. Test your knowledge about this fascinating intersection of science, product design, and brand strategy!

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ThermoFisher Scientific
Agilent Technologies
PerkinElmer
Shimadzu Corporation