Which innovative retail strategy did Celestron implement in the 2010s that revolutionized telescope purchasing and significantly expanded the amateur astronomy market?

The astronomy industry has seen remarkable retail innovation and digital transformation in recent decades. From traditional telescope stores to modern space tourism ventures, companies have revolutionized how consumers interact with the cosmos. This poll tests your knowledge about a famous astronomical brand's marketing strategy that helped democratize stargazing and transform amateur astronomy from a niche hobby to a mainstream retail experience.

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Their 'Stars in Stores' program placing interactive demo telescopes in major electronics retailers with trained astronomy specialists
The 'Celestial Subscription Box' service delivering monthly astronomy equipment and viewing guides based on seasonal night sky conditions
Their 'Virtual Observatory' mobile app that lets customers test telescopes by remotely controlling store models before purchase
The 'Constellation Financing' program offering zero-interest payment plans specifically marketed to school teachers and education institutions