Which NBA retail innovation was launched in 2016 and allowed the league to significantly increase jersey sales through personalized marketing?

The National Basketball Association has transformed from a mere sports league into a global retail powerhouse. From iconic jerseys to digital platforms, the NBA's product strategy has changed the game for sports merchandising worldwide. Test your knowledge about how the NBA has revolutionized sports retail and created one of the most successful product ecosystems in professional sports.

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• The Nike Connect NFC chip embedded in jerseys that unlocked exclusive content when scanned with smartphones
• The NBA Store app with augmented reality that let fans virtually try on jerseys before purchasing
• The NBA's subscription jersey program allowing fans to swap jerseys monthly for a flat fee
• The NBA's blockchain-authenticated game-worn jersey auction platform

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