Which Broadway musical pioneered the 'Rush Ticket' digital lottery system that became a viral marketing phenomenon and influenced how almost all major shows now sell discounted tickets?

The performing arts industry has seen various innovative marketing campaigns that have transformed how shows attract audiences. From traditional newspaper ads to viral social media campaigns, marketing strategies have evolved dramatically. This poll tests your knowledge of a groundbreaking advertising campaign that changed how Broadway shows market themselves to potential audiences. Can you identify the revolutionary digital marketing strategy that helped a struggling production become one of Broadway's biggest success stories?

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Hamilton (2015)
Wicked (2003)
The Lion King (1997)
The Book of Mormon (2011)