Which geographic product underwent the most successful regional rebranding, going from a local commodity to a premium global export worth over $2 billion annually?

Geographic identity is often a powerful component of product marketing and brand strategy. Products tied to specific regions can leverage their geography as a core part of their appeal. This trivia question explores one of the most successful geographic product rebranding campaigns in recent history, where a regional product was completely reimagined to capture global markets while maintaining its geographic identity.

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Champagne (France): From regional sparkling wine to global luxury symbol
Kona Coffee (Hawaii): From plantation crop to premium gourmet product
Acai Berries (Amazon): From indigenous food to global superfood phenomenon
New Zealand Kiwifruit: From 'Chinese gooseberry' to internationally recognized 'Kiwifruit' brand