Which gaming mascot was specifically created AFTER its game was developed, when the marketing team realized they needed a recognizable character for promotional purposes?

Gaming companies often create memorable mascots to build their brand identity and connect with players on a deeper level. These characters sometimes transcend their original games to become cultural icons and powerful marketing tools. Test your knowledge of how game developers have strategically used mascots to build their brands and marketing presence!

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• Mario (Nintendo)
• Crash Bandicoot (Naughty Dog/Universal Interactive)
• Sonic the Hedgehog (Sega)
• Master Chief (Microsoft/Bungie)

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