Which retailer pioneered the 'Stranger Things' themed pop-up store concept in 2019, creating an immersive 1980s mall experience that became a blueprint for entertainment/retail crossovers?

Experiential retail has transformed how brands connect with pop culture audiences. From immersive store experiences to celebrity collaborations, retailers are constantly innovating to create memorable customer interactions that drive both social media buzz and sales. Test your knowledge about a groundbreaking retail experience that changed how brands engage with pop culture consumers!

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Target with their 'Upside Down' department
H&M's 'Hawkins Collection' boutique
Baskin-Robbins with their 'Scoops Ahoy' ice cream shop recreation
Hot Topic's 'Starcourt Mall' experience