Which e-commerce innovation first introduced the controversial 'dynamic pricing' model to performing arts ticket sales, allowing prices to fluctuate based on demand?

The performing arts industry has undergone significant digital transformation, particularly in how tickets, merchandise, and experiences are sold online. Modern e-commerce platforms have changed how audiences engage with theaters, dance companies, orchestras, and other performance venues. This poll tests your knowledge about a groundbreaking e-commerce innovation that transformed ticket sales for performing arts organizations worldwide.

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Ticketmaster's 'Platinum Seats' program (2003)
StubHub's 'Market Price Algorithm' (2007)
Broadway.com's 'FlexPrice' system (2005)
LiveNation's 'Demand-Based Ticketing' (2009)