Which performing arts organization pioneered the 'Immersive Retail Experience' concept, allowing patrons to purchase costumes and props used in actual performances via augmented reality displays?

The performing arts industry has embraced innovative retail strategies to enhance audience engagement and create new revenue streams. From theater merchandise to interactive displays, performing arts organizations are revolutionizing how they connect retail experiences with artistic expression. Test your knowledge about a groundbreaking retail innovation that transformed how performing arts venues approach merchandising and audience engagement.

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The Metropolitan Opera, with their 'Opera Reality' initiative launched in 2018
Cirque du Soleil, with their 'Behind the Curtain' retail platform introduced in 2016
The Royal Shakespeare Company, with their 'Stage to Home' program debuted in 2019
Broadway Theater League, with their 'Broadway Memories' retail experience launched in 2017