Which linguistic device was specifically credited for helping Apple's 'Think Different' slogan achieve its memorable status and cultural impact?

Brand slogans are carefully crafted linguistic masterpieces that leverage various language techniques to create memorable, persuasive marketing tools. From phonetic devices like alliteration and rhyme to semantic choices that trigger specific emotional responses, slogans represent a fascinating intersection of linguistics and marketing strategy. Test your knowledge about the language science behind some of the world's most successful brand taglines!

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Grammatical rule-breaking (using an adjective 'different' where an adverb 'differently' would be grammatically standard)
Phonetic alliteration (repetition of the 'th' sound)
Semantic parallelism (parallel structure with IBM's 'Think' slogan)
Syntactic minimalism (using exactly two syllables)