Which pricing innovation, first introduced in 1982, revolutionized the software industry by charging customers recurring fees instead of one-time purchases?

The history of retail and product pricing contains fascinating innovations that changed how consumers shop and businesses operate. One particular pricing strategy revolutionized an entire industry and created a new business model that continues to thrive today. Test your knowledge about this groundbreaking approach that transformed consumer access to previously exclusive products and services.

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Software-as-a-Service (SaaS) subscription model
Freemium pricing strategy
Value-based dynamic pricing
Cost-plus licensing structure