Which marketing innovation did author James Patterson pioneer that fundamentally changed how books are advertised to the general public?

Throughout history, successful authors and publishers have employed innovative marketing strategies to launch books into bestseller status. From elaborate book tours to unique promotional campaigns, the business of selling literature has evolved dramatically. This trivia challenges your knowledge of groundbreaking marketing campaigns that transformed books into cultural phenomena and revolutionized how literature is promoted and sold.

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Television commercials for novels, beginning with his 1993 thriller 'Along Came a Spider'
The first major book subscription box service, 'Patterson's Pages', in 2001
Interactive digital treasure hunts where readers could win prizes by solving mysteries in his books
Serialized release of chapters as free podcasts before the full book publication