Which film's product placement campaign created a documented 65% sales increase for its featured brand and established the modern template for integrated entertainment marketing?

In the competitive world of film and television, product placement has evolved from subtle background props to sophisticated marketing strategies worth millions. Modern studios and streaming platforms have transformed how brands integrate with visual storytelling. This poll tests your knowledge about a groundbreaking product placement campaign that changed how the entertainment industry approaches brand partnerships. Can you identify which revolutionary marketing technique set new standards for product integration in film?

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E.T. (1982) - Reese's Pieces
Cast Away (2000) - FedEx
James Bond: GoldenEye (1995) - BMW Z3
Wayne's World (1992) - Multiple brands (Pizza Hut, Doritos, Pepsi)