Which company first introduced an AR 'virtual try-on' app that allowed customers to see how makeup products would look on their face in real-time using smartphone cameras?

Augmented Reality (AR) has transformed how consumers interact with products before purchase. This technology bridges the gap between online shopping and physical retail experiences by allowing customers to visualize products in their own environment. Test your knowledge about a groundbreaking AR retail innovation that changed how consumers shop for specific products from home.

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L'Oréal with their 'Makeup Genius' app in 2014
Sephora with their 'Virtual Artist' app in 2013
Maybelline with their 'FaceStudio' app in 2015
MAC Cosmetics with their 'Magic Mirror' app in 2012