Which company introduced the first modern customer loyalty program in 1981 that became the model for retail loyalty programs worldwide?

Loyalty programs have transformed how retailers connect with customers, encouraging repeat business through rewards and personalized experiences. While ubiquitous today, these programs have an interesting origin story that dates back several decades. Test your knowledge about the pioneering company that revolutionized customer retention with the first modern loyalty program.

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American Airlines (AAdvantage program)
Sears (Sears Club)
Marriott Hotels (Marriott Rewards)
Safeway (Club Card program)