Which innovative retail strategy has contributed MOST to Nike's significant e-commerce growth since 2020?

The sporting goods industry has undergone massive changes in recent years, with technology reshaping how consumers shop for athletic gear. From brick-and-mortar specialty stores to online direct-to-consumer models, the landscape continues to evolve. Test your knowledge about how major sports retailers are adapting to these market trends and which strategies have proven most successful in capturing today's digitally-savvy athletes and enthusiasts.

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Their SNKRS app with exclusive 'drop' releases and augmented reality features
Reducing their presence on Amazon and other third-party marketplaces
Opening more Nike concept stores with interactive technology
Their acquisition of multiple fitness tracking apps and wearable technology companies