Which retailer holds the Guinness World Record for the largest customer feedback campaign, collecting over 8 million responses in a single month (2018)?

World records aren't just about physical feats - they extend to the business world too! In the realm of retail, some companies have gone to extraordinary lengths to gather customer feedback, setting impressive records along the way. This trivia question challenges your knowledge about the most ambitious customer feedback initiative ever recorded in retail history. Do you know which company broke the world record for the largest customer feedback campaign?

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