Which major tech company hired a team of linguists to create a name that would be pronounceable in all global markets, have no negative connotations in any language, and sound trustworthy?

How well do you know the linguistic strategies behind successful product branding? This poll explores how language and linguistics shape consumer product marketing, influence purchasing decisions, and create memorable brand identities. Test your knowledge about how companies leverage linguistics to connect with their target audiences through innovative naming conventions, slogans, and brand communication strategies.

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Google - their linguistic team ensured the name sounded playful yet professional across languages
Häagen-Dazs - despite sounding Scandinavian, it's a made-up name created to sound premium and European to American consumers
Sony - derived from 'sonus' (Latin for sound) and 'sonny' (American slang), specifically tested for global appeal
Mondelez International - formed from linguistically-vetted Latin roots 'monde' (world) and 'delez' (delicious) after extensive cross-cultural testing