Which breakfast cereal brand paid $1.5 million for its prominent product placement in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982), causing sales to increase by 65% after the film's release?

Product placement has become a sophisticated art form in the film industry, with some brand appearances becoming as memorable as the movies themselves. These strategic partnerships between consumer brands and film studios have created some of cinema's most iconic moments while generating millions in marketing value. Test your knowledge about famous product placements that transcended mere advertising to become cultural touchstones in movie history.

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Reese's Pieces
Cap'n Crunch
Lucky Charms
Cheerios