Which celebrity is credited with creating the first major successful celebrity-branded consumer product line in 1980, revolutionizing the retail industry?

Before celebrity endorsements and brand collaborations became the norm in retail, one famous individual pioneered the concept of lending their name to consumer products, creating what would become a revolutionary retail innovation. This poll tests your knowledge of the intersection between famous personalities and product development - a trend that has since generated billions in revenue and transformed how brands connect with consumers.

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Elizabeth Taylor with her perfume 'Passion'
Paul Newman with 'Newman's Own' food products
Michael Jordan with Nike's 'Air Jordan' sneakers
Gloria Vanderbilt with her designer jeans collection