Which nature-inspired brand mascot was created in 1976 and is credited with helping transform sustainable forestry practices into a globally recognized product certification system?

Brand mascots have long been powerful tools for creating memorable brand identities. In the natural products industry, mascots often represent sustainability values and connect consumers with the environment. This trivia question explores a pioneering mascot that changed how eco-friendly products are marketed and recognized globally, helping to mainstream sustainable consumer choices.

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• WWF Panda
• Forest Stewardship Council Tree
• Rainforest Alliance Frog
• Endangered Wildlife Trust Rhino

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