Which major beauty brand was the first to launch an AR 'virtual try-on' feature in 2014 that revolutionized how consumers shop for makeup online?

Augmented Reality is transforming how consumers interact with products before purchasing. Major retailers and brands are implementing AR solutions to enhance the shopping experience, allowing customers to virtually 'try before they buy.' This technology is bridging the gap between online shopping and physical retail experiences, creating innovative ways for consumers to engage with products. Test your knowledge about this cutting-edge retail technology that's changing how we shop in the digital age.

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L'Oréal
Sephora
Estée Lauder
MAC Cosmetics