Which major dictionary publisher dramatically rebranded in 2014 by changing their 128-year-old slogan from 'Know Your Language' to a more conversational phrase emphasizing their modern linguistic approach?

Brand slogans are powerful linguistic tools that connect companies with their customers through carefully crafted language. The most successful slogans leverage linguistic principles like alliteration, assonance, rhythm, and cultural resonance to create memorable phrases that stand the test of time. Some brands maintain consistent messaging for decades, while others evolve their linguistic approach to adapt to changing markets and language trends. This poll tests your knowledge of how language has shaped iconic brand identities.

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• Merriam-Webster with 'Dictionary For The Modern World'
• Oxford University Press with 'Language Lives Here'
• Cambridge Dictionary with 'Words That Work Today'
• Collins Dictionary with 'The Home of Living Language'

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