Which linguistic technique was primarily used when the company 'Häagen-Dazs' created its completely fictional name for its ice cream brand?

Brands invest heavily in linguistic expertise when crafting their identities. From phonetic symbolism to semantic associations, the language of branding influences consumer perception in profound ways. This poll tests your knowledge of how linguistics intersects with brand positioning in the modern marketplace. Can you identify which linguistic techniques have shaped some of the world's most successful brand identities?

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