Which innovative subscription model, launched in 2018, allowed supporters to 'adopt' wildlife camera traps and receive exclusive monthly footage, becoming the fastest-growing fundraising tool for wildlife conservation?

The intersection of animal conservation and innovative marketing has created some remarkable product strategies. Conservation organizations have increasingly turned to creative approaches to fund their missions and raise awareness. This trivia tests your knowledge about a groundbreaking marketing campaign that revolutionized how wildlife protection groups engage with supporters and generate sustainable funding.

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WildWatch by National Geographic
TrapCam AI by Conservation International
Wildlife Insights Premium by WWF
AnimalEye by The Nature Conservancy