Which retailer pioneered the 'House of Innovation' concept store featuring exclusive celebrity collaborations, virtual reality stations, and customization labs that has been widely copied across the industry?

In the ever-evolving landscape of retail, experiential marketing has transformed how brands connect with consumers through pop culture. Innovative retailers are creating memorable in-store experiences that blur the lines between shopping, entertainment, and cultural moments. How well do you know the groundbreaking experiential retail concepts that have changed how we engage with our favorite pop culture brands and franchises?

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Nike
Apple
Sephora
Disney