Which film studio pioneered the first dedicated retail innovation lab specifically focused on creating immersive shopping experiences from their movie franchises?

The film and television industry has dramatically transformed how retail products are marketed and sold to audiences. From innovative product placement techniques to revolutionary retail partnerships, studios and streaming platforms have created entirely new retail experiences for fans. Test your knowledge about how Hollywood's innovation labs have changed the retail landscape!

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• Universal Studios with their 'Universe of Products' lab (2014)
• Disney with their 'StudioLab' innovation center (2018)
• Warner Bros with their 'DC Universe Retail Experience' lab (2016)
• Paramount Pictures with their 'Future of Fandom' retail lab (2015)

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