Which celebrity completely rebranded their image and product line in 2019, moving from primarily makeup to skincare with their 'Meaningful Beauty' line that generated over $1 billion in revenue by 2022?

Throughout history, certain celebrities have mastered the art of personal brand development, evolving from simple fame to building powerful business empires. These transformations represent some of the most successful examples of personal brand development in modern marketing. Test your knowledge about these celebrity entrepreneurs who turned their names into global product empires!

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Cindy Crawford
Rihanna
Jessica Alba
Gwyneth Paltrow