Which athlete was the first to sign a lifetime endorsement deal with Nike reportedly worth over $1 billion?

Product endorsements have transformed the sports industry, creating massive revenue streams for athletes and brands alike. While celebrity endorsements date back to the 1800s, sports endorsement deals exploded in the late 20th century, forever changing how athletes monetize their fame and how brands connect with consumers. Test your knowledge about one of the most significant milestones in sports endorsement history!

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