Which celebrity pioneered the 'authenticity-first' brand storytelling approach by building their beauty brand around their personal insecurities and journey to self-acceptance?

Brand storytelling is a powerful tool in product marketing, and some celebrities have mastered this art to build billion-dollar empires. Behind every successful celebrity brand is a compelling narrative that connects with consumers on an emotional level. This trivia tests your knowledge about famous people who revolutionized brand storytelling in their product lines. Can you identify which celebrity pioneered a specific brand storytelling approach?

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Jessica Alba with The Honest Company
Gwyneth Paltrow with Goop