Which major retail company was the first to implement a blockchain-based loyalty program at scale in 2016, allowing customers to earn and exchange points across multiple partner brands?

Blockchain technology has revolutionized many aspects of retail, particularly in customer loyalty programs. By creating transparent, secure, and decentralized systems, retailers have transformed how customers earn and redeem rewards. This technological shift has addressed traditional pain points like reward expiration, redemption difficulties, and program fragmentation. Test your knowledge about the pioneering retail brand that first implemented a blockchain-based loyalty program at scale.

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Alibaba Group
Walmart
Amazon
Target