Which visualization technology was first widely adopted by architectural firms to allow clients to 'walk through' unbuilt structures, transforming architectural marketing around 2015?

The architectural industry has embraced various technologies to enhance client presentations and visualizations. One particular advancement has revolutionized how architects communicate design concepts to clients, allowing for immersive experiences before construction begins. This technology has significantly changed marketing strategies for architectural firms, providing a competitive edge in client acquisition and project approval processes.

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Virtual Reality (VR) headsets with interactive environments
Holographic projection tables
Drone-captured video animations
AI-generated progressive rendering software