Which groundbreaking product marketing campaign for a horror film involved creating a fake documentary that claimed the footage in the film was real, leading many viewers to believe the events actually happened?

The success of a film or TV show isn't just about what happens on screen—it's also about how it's marketed to audiences. Some of the most memorable productions have had equally memorable marketing campaigns that broke new ground and set industry standards. Test your knowledge about innovative product marketing strategies that helped turn films and TV shows into cultural phenomena!

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The Blair Witch Project (1999)
Paranormal Activity (2007)
The Ring (2002)
Cloverfield (2008)