Which ancient civilization pioneered the use of clay tablets for recording customer preferences and inventory to improve product offerings?

Before modern surveys and focus groups, ancient civilizations had their own ways of understanding consumer preferences and market demands. These early forms of market research helped shape trade routes, product development, and commercial success in the ancient world. Test your knowledge about how ancient merchants and craftsmen gathered market intelligence to improve their products and services.

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Mesopotamians (specifically Babylonian merchants)
Ancient Egyptians
Phoenician traders
Indus Valley merchants